When we developed The Messier Project as part of Cascade Sports, our goal was to make a difference. We wanted to make our game safer through product advancements, education and awareness.
Thanks to you, we have made great strides. Thousands of players, coaches and parents who share our passion have stepped forward as leaders and contributed to our collective mission of advancing safety in our game.
In June 2012, we announced that Cascade Sports and The Messier Project would be joining Bauer Hockey. This has resulted in exciting advances in the mission to improve player safety and performance, including the launch of a global initiative to add 1 million new players to the game by 2022. Our focus for this Grow the Game campaign is to bring new families and children to our game, share stories about all that our game offers and continue raising awareness on the importance of safety.
I know many of you wear M11 and M11 Pro helmets. Bauer Hockey also recently launched a new lineup of helmets, including the revolutionary RE-AKT helmet, as well as the IMS 11.0, and IMS 7.0, both with SEVEN TECHNOLOGY and other features from Cascade. Check out these innovative new products at www.bauer.com.
I want to thank you all personally for your support of The Messier Project and its mission. On behalf of The Messier Project and our team at Bauer Hockey, we look forward to continuing our mission to elevate player performance and advance safety in our game through innovation and education.